For 2018 the EDUCAUSE Annual Conference will be hosted in Denver, CO. This offered a unique opportunity to switch the typical "all tech" approach and incorporate a regional feel to the design. Because the conference is a tech conference however I maintained those elements in order to not stray too far from the look traditionally used. This logo was designed to bring together the elements of sun, mountains, and conference and tie together the feeling of Colorado’s vast open space and vibrant, diverse population. Stylistically the mountain sits in front of the sun. The colors are designed to represent the “colors” of Colorado from sunset, sky, “purple mountains majesty”, greenery, rivers and finally the EDUCAUSE brand red to show that this conference sits within the region.