Every year EDUCAUSE hosts an annual conference for its members. Traditionally the logo for this event is designed to reflect different initiatives or messages the Organization is focusing on, be it tech, community, progress, etc. For the 2017 Annual Conference EDUCAUSE wanted to focus on community and a “One EDUCAUSE” approach. This logo was designed to show that all members are equal and gather to form a collective “whole”. The multiple colors cling around the EDUCAUSE brand red to show that diversity is part of who and what we are both in community and organizationally. The different sizes are purposefully laid out to show progress (moving from lower left to upper right) as well as communicate that no matter how large or small a campus or individual is they have a seat at the table.