These ads were designed to promote professional development resources available on the EDUCAUSE website. Digital transformation can be a confusing topic and breaks off into many facets. The marketing focus was specifically targeted to the digitization of college curriculum and the rising use of artificial intelligece on campus.
The copy was intentional written by the marketing team to have similar messaging and I followed the EDUCAUSE branding standards for font use and call to action placement. They were set strategically apart in the EDUCAUSE Review print magazine.