The EDUCAUSE Connect Events are designed as small scale, hands on events where participants engage in interactive activities as opposed to speakers on a stage. The conference pages have traditionally been very text heavy, and the stakeholders felt that very little of this information could be cut. As a result the creation of a new UI and UX focused on creating more hierarchy in the text through weight, color and size as opposed to the introduction of visuals. The right rail was redesigned to create a more defined space and separation from the main content area. In addition the call to action area was redesigned and made more prominent so that user had a clear indicator as to what they could do next to advance through the process of registration.