As Visual Design Lead, part of my responsibilities at EDUCAUSE were brand management. Our Annual Conference was a multi-million dollar product. As such it was vitally important that our branding and promotions have a consistant look to achieve maximum success.
Many find authoring branding standard documents to be boring and too time consuming, however, I have always believed the documents are one of the single most important assets in a graphic designers aresenal and thuroughly enjoying creating them. Even if one has been working on a product for years, it is easy to get off-track. This robust document served as the primary guideline and "rule-of-law" so that all forty people working on the project had access to the exact same information and standards. The result of my efforts saw incredible increases in branding consistency over a five year period, and the Executive Team was more and more please every year to see our visual look become so dialed in.